SEEING IS BELIEVING
Screening for Life
Empowering an at-risk and resistant audience to get free cancer colon screenings is not easy. Especially when the topic is perceived as objectionable. Our solution was to create a fun empowerment marketing campaign. The campaign’s centerpiece was a giant crawl-through colon. It added levity to a serious message, showed the audience how colon cancer is preventable, and empowered them to get screened.